SERVING
Art Direction
Illustration & Typography
Digital Marketing Materials
(Run-of-Site, Social, Speakers)
Motion Design
Best of Big D 2025
Best of Big D is an editorial-led event campaign that transforms a citywide accolade into a fully immersive brand experience by D Magazine editors. Rooted in vintage media, inspired by the film The French Dispatch—typewriters, televisions, rotary phones—the visual system reframes Dallas as a story worth watching, reading, and celebrating. Each touchpoint, from animated openers to social rollouts and on-site moments, was designed to feel curated rather than promotional, borrowing the language of film, publishing, and culture instead of traditional event marketing.
The result is a campaign that positions Best of Big D not just as an awards event, but as a cinematic celebration of the city’s finest—where design, storytelling, and experience work together to turn recognition into anticipation, and attendance into participation.
Event Promotion Materials
The campaign came to life across a mix of physical and digital touchpoints, led by social-first promotion through Instagram posts and reels along with blog posts and our custom website for ticket sales. The visual system extended into print flyers and large-scale out-of-home executions, including a digital truck that circulated throughout the city—turning the campaign into a moving presence across Dallas.
Event Day Execution
On event day, the campaign translated fully into the physical space. Branded signage, custom buttons, and tactile details guided guests through the experience, while moments like the flower trolley and an energized dance floor turned the environment into something both playful and immersive. Every element was designed to feel intentional and editorial—less like event decor, more like stepping into the pages of a living story. This also included a projection mapping on the event wall, curated by the illustrator following art direction of the likeness of the Dallas skyline and our editorial cover winners.
